# fit.design

> A sharp technical consultancy based in Covent Garden, London. fit.design builds agentic-ready products, AI-powered automations, custom applications, internal tools, and modern websites that convert leads, close deals, and run operations for modern organisations. fit.design is an agentic-first organisation - this site is intentionally agent-readable and built with Next.js on Vercel.

## About

- [About](https://fit.design/about): fit.design is a digital consultancy focused on scalable platforms, custom applications, and internal systems - working with startups, growing teams, and regulated firms. Everything we build is grounded in clarity, technical precision, and long-term maintainability.
- [Team](https://fit.design/team): A small, focused team with deep expertise across technology, design, and business.

## Services

fit.design offers three core service lines:

- **Systems & Integrations** - Automations, APIs, and backend systems that reduce manual work and improve operational flow. Integrations that keep your business running smoothly and efficiently.
- **Product & Platforms** - Custom apps, MVPs, internal tools, and client portals. Launched fast, built properly, and designed to scale without the bloat.
- **Brand & Web** - Thoughtful branding and modern websites that perform. From identity to interface, responsive, fast, conversion-ready frontends.

## Team

- **Alex Dolphin** - Solutions Architect. Designs and builds agentic-ready products for modern businesses. Background in full-stack development and systems architecture; has worked with startups, agencies, and regulated firms to deliver clean, scalable solutions.
- **Emmett Felton** - Consultant Designer. Consultant designer for fit.design and founder of Underbite Studios. Sharp eye for detail and a systems-thinking approach across brand identities and full product experiences.
- **Charlie Anderson** - Engineer. Engineer at fit.design and a qualified personal trainer and founder of Coach Charlston. Bridges the gap between the fitness industry and the digital world.

## FAQ

- **How do you typically work with clients?** We run focused sprints or phased projects depending on scope. Most work is scoped upfront, delivered quickly, and clearly documented, with no retainers unless needed.
- **Can you work with our internal team or devs?** Absolutely, we are used to working alongside in-house designers, developers, or operations leads. We integrate cleanly and document what we build in parallel with your team.
- **Do you offer design, development, or both?** Both. We cover frontend, backend, branding, and automation, or we can slot into just one part of your stack.
- **Can you redesign my current site?** Yes. We will even offer migrations to better services if necessary or desired.
- **What tools or platforms do you typically work with?** We work across modern, reliable tech including React, Next.js, AWS, and automation platforms like Zapier. We are an agentic-first organisation and work daily with tools like Cursor, Claude Code, and OpenAI Codex - so we understand how to build systems that work with AI, not just alongside it. We choose the stack that best fits your business, not just what is trendy.
- **How is this site built?** We built this site how we build all of our projects - fast, readable by humans and machines, and with zero code that does not earn its place. fit.design is built with Next.js and deployed on Vercel.
- **Do I need to be technical to work with you?** Not at all. We are good at translating everything into plain English. If you are technical, we will meet you where you are.
- **What happens after the project ends?** You get full access and documentation. We offer optional handover support, maintenance retainers, or can train your team.

## Case studies

- [Chadwick Accountants](https://fit.design/projects/chadwick): Website modernisation for a Bidford-upon-Avon accountancy - Google review stream, LinkedIn ribbon, custom podcast module with infinite scroll.
- [OdysseyCS](https://fit.design/projects/odysseycs): Custom CRM-to-identity-verification integration that automates right-to-work compliance for a contractor solutions firm.
- [Source2Sea](https://fit.design/projects/source2sea): Platform for a charity expedition raising funds for the MS Society - route walkthroughs, JustGiving integration, partner highlights.
- [Grimdark Gains](https://fit.design/projects/grimdark-gains): Brand identity, Discord community infrastructure, and product landing page for a Warhammer-themed fitness community.
- [Focus on Saudi](https://fit.design/projects/focus-on-saudi): Landing page, email-first capture, and content/social strategy for a travel and tourism platform.
- [Spotted](https://fit.design/projects/spotted): Branding, UI mockups, and landing page for a SaaS platform connecting clients with fitness professionals.
- [Arlo's Bakehouse](https://fit.design/projects/arlos-bakehouse): Full ecommerce build with custom order builder, restock management, and Royal Mail Click & Drop API integration.
- [P J Anderson](https://fit.design/projects/pjanderson): Minimalist gallery and secure ecommerce store for a fine artist based in Worcestershire.
- [Coach Charlston](https://fit.design/projects/coach-charlston): Landing page for an online functional fitness coaching business.

## Contact

- Email: contact@fit.design
- Location: Covent Garden, London, United Kingdom
- Contact form: https://fit.design/contact

## Legal

- [Privacy Policy](https://fit.design/privacy)
- [Terms & Conditions](https://fit.design/terms)