Team.

A small, focused team with deep expertise across technology, design, and business.

Alex Dolphin
Solutions Architect
Alex leads architecture at fit.design. He designs and builds agentic products end to end - applications, integrations, and the infrastructure behind them - and has shipped software for startups, agencies, and regulated firms.
Emmett Felton
Designer
Emmett leads design at fit.design and runs Underbite Studios, his independent design practice. He works across brand identity, interfaces, and full product design.
Charlie Anderson
Engineer
Charlie is an engineer at fit.design and a qualified personal trainer. Through his coaching business, Coach Charlston, he knows the fitness industry first-hand - experience that informs how fit.design builds for health and fitness businesses.

Alex Dolphin